If You Blog and Use Pinterest, You Need to get Rich… Pins.

Using Alt to auto-fill description for Pinterest.
Using Alt to auto-fill description for Pinterest. Probably best to not add your URL here if you have Rich Pins enabled.

We’re talking about a really cool service called Rich Pins that is available for Business branded pinterest accounts.

Using Rich Pins for Pinterest

What will this do?  Check out these awesome examples available on Pinterest right now…

Rich Pins: Article
Rich Pins: Article
Rich Pins: Recipes
Rich Pins: Recipes
Rich Pins: Sales
Rich Pins: Sales

Do you see the differences to regular ol’ pinning? Here’s a little reminder, just in case…

A regular pin found on Pinterest.
A regular pin found on Pinterest.

More or less, you’re branding your images on Pinterest.  Rich Pins code develops a type of copyright from where the image originates, along with some helpful stats based on the type of pin.  So if you have a recipe to share, you can potentially add pertinent information of the recipe like Martha Stewart has above with “50 minutes to make, serves 4″; or if you have an article, your pin could potentially have author and website info, including a blurb from the post!

This is what I saw while verifying my site for Rich Pins. Pretty cool, huh?
This is what I saw while verifying my site for Rich Pins. Pretty cool, huh?

There is a waiting period involved, and I’m now keeping an eye out for an email from Pinterest to discuss/confirm my use of Rich Pins, but this type of branded information is well and truly worth the wait!

So how do you get started verifying Rich Pins the easy way?

If you go the route, by adding certain code to your theme, it can get quite technical, and even more technical for oEmbed (which unfortunately is the only route to dig into recipe data,) but Pinterest has a list of acceptable Rich Pin fields if you’re up for the challenge!

For basic article information though, WordPress folk can utilize the SEO by Yoast plugin to take advantage of the meta data developed with Open Graph!

Ensure that 'Add Open Graph meta data' is selected in the Social: Facebook tab of the Yoast WordPress SEO plugin.
Ensure that 'Add Open Graph meta data' is selected in the Social: Facebook tab of the Yoast WordPress SEO plugin.

Once you’re sure the meta box is checked, select and copy the url for any post on your website (not your main page, you’ll need a random article link,) and paste that link on Pinterest’s Rich Pin validation page to see if it reads your site’s Open Graph information.

If it does, congrats! You will then get to apply for approval!  I’m not sure what happens after this point, as I’m waiting for approval myself, but I will update here once I know more!

If it doesn’t work for any reason, you may need to talk to your web designer about adding or oEmbed code.  A great way to tell what information is being data-mined from your pages is to check Google’s Rich Snippets tool (the image below shows data for my article The Measuring Tape is Your Friend.)  I already have Schema code on my site to improve the way Google Search shows my entries, so I have no way of showing how my site would validate with only Open Graph (even though I have that active on my site too.) data found using Google's Rich Snippets tool. data found using Google's Rich Snippets tool.

Well, here’s keeping *fingers crossed* that it won’t take very long to verify my site for Pinterest Rich Pins!


I got the fabulous “you’ve been verified” email over the weekend, so I would guess that it takes roughly 5 days for pinterest to check out your Rich Pins request.  This “upgrade” is definitely not instant, but ultimately, the timing isn’t bad for the return in this investment.

So here’s what pins coming from my site look like now…

Pinterest's Rich Pins are now verified for Geek with Style

Just to reiterate a few things to make this a simple process for you: as far as I can tell, this only works if you have a Pinterest business account – this account doesn’t cost a thing, and works exactly like a personal account; and if you use SEO by Yoast for a WordPress blog, chances are that your site is all ready to verify if you’ve told it to include Open Graph meta data to your pages.

 Anyway, good luck on your Rich Pins adventure! :)


  1. says

    Hey Aeryn, thanks for this awesome information. Loved your pun (or was it not) with the title! I never knew about this although I use Pinterest for all my sites on various niches (including diet/fitness, relationships, personal development, internet marketing and so on.

    Thanks for the eye-opening post and also thanks for the instructions on how to do this.
    Jane recently posted…Excellent And Effective Diets For Teen Age GirlsMy Profile

    • says

      I haven’t worked with a blogger template in ages, but in theory it could work? If you can add the key tags around items like the title and author areas found on a blogger post, then yes it will work. It’s just seeing if, for instance, your article title is surrounded by either a <div></div> or a <span></span> (or if you can put one of those codes in there,) to add the itemprop=”name” code as part of the open div/span tag. So you’d want to have something like <div itemprop=”name”>Blogger Post Title</div>

        • says

          In theory, it could pre-populate general post information, like post title and author for instance. For recipe specific Rich Pin meta, it probably won’t work without hand coding. BUT if you create a recipe template that you keep on hand in a text file and use each and every time you post a recipe (which will also help in standardizing recipe posts,) then you’re not manually adding the code each and every time and it would work for Rich Pins.

  2. says

    Um, well, I got lost as soon as you started referring to “alt=””” … I haven’t been adding any kind of code anywhere on pinterest! I think I need a Pinning 101 :)

    • says

      Awwwh, yeah some websites will put their url into their alt tag info, so that there is some type of “origin” for where the pics have come from. If you have SEO by Yoast on your site, validating whether you can use Rich Pins should be pretty easy. :)

    • says

      Hi Pam! I’m not very familiar with how Thesis works for a theme editor – I’ve never used Thesis myself, so I can’t properly answer this. But, I would imagine though that you should have some kind of access to a theme editor to add meta data. It would be a huge oversite if this wasn’t available and Thesis is a highly regarded framework.

    • says

      Ooh, yes, if you get a lot of traffic from Pinterest, you would definitely want Rich Pins enabled for your site. Its like extending copyright info which is truly for your benefit. :)

  3. says

    Thanks for the tutorial! I would totally have to get someone else to do this for me still, lol. Not so techy. 😀 Glad that bloggers can probably do this, too. :)

    • says

      I see that your site has Open Graph tags for posts thanks to Jetpack… you could paste the link of any post on your site to Pinterest’s validator to see if it works for your site already. You would just have to ensure that you have a pinterest business account first. :)

  4. says

    Does anybody know what happens to rich pins if you change your URL? For example, I’m using a address for the time-being, but if I upgrade to a .com, will Pinterest take that into account and automatically update?
    Cassandra recently posted…{Shades of…Viktor & Rolf}My Profile

    • says

      Hi Cassandra, URLs that are associated with current pins will not change on Pinterest, so anything pinned with will continue to have that URL. The good news though, Google/Blogger will redirect any URL to your new domain, once you’ve upgraded to the .com. So while the pins will still look for, Blogger will redirect that link to your custom domain. HTHs! :)

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